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Our Products
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Welcome to Semcasting
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• Semcasting Social
• On-Demand Targeting
• Data Enhancement
• Semcasting Modeler
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Semcasting is a provider of Audience Targeting Solutions that help advertisers to identify new market opportunities and target prospective customers.
At Semcasting our focus is on the needs of the buy-side Advertiser. We measure and evaluate consumer acquisition, transaction and conversion processes and turn them into predictable, repeatable events. Our patented predictive technology integrates social, behavioral, contextual, demographic and geographic targeting techniques, with our proprietary semantic mapping into a single, optimized, targeting solution. Using machine learning we are able to identify the best prospects in the channel where they are most likely to transact for every campaign.
Your customers are not one-dimensional, and your targeting solution shouldn’t be either.
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The Semcasting Story
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Latest News
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Semcasting is one of the first commercial applications to apply semantic technology to the challenge of anticipating user interests to improve the relevance of Audience Targeting for advertisers.
Semantic web technology enhances the communication between users and the vast amount of information available on the web. Semantic technology encodes “meaning” separately from the data or context, making it both possible and practical to programmatically anticipate customer intent.
Semcasting has a long history of providing predictive targeting solutions to financial services, consumer products, service organizations, non-profits and political campaigns. We understand the dynamics of the marketing challenge – to get beyond the hunches and trends to a place where campaigns are predictable and repeatable, where you can accurately measure the effectiveness of your online and offline marketing mix every time.
We are a Microsoft ISV Partner. Our software development supports the following Microsoft technologies: Windows Vista® operating systemWindows Server 2003
Read the Semcasting Story...
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15 Oct 2009.
"Semcasting Launches" Semcasting offers Optimized Multi-Channel Targeting (read more)
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Product Showcase
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Partner Program
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Semcasting Social
One of the most powerful drivers of success in public relations and consumer marketing is a phenomena that is sometimes referred to as “capturing the buzz.” Recognizing a change in consumer sentiment when a product, a restaurant, a movie, or a candidate catches fire is the holy grail for many marketers.
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Partner Program
Semcasting currently has over 150 agencies and marketing database solutions providers who are reselling our On-Demand Targeting and Affluence Indicator Data. At Semcasting we work with our partners as a white label solution to add value to the targeting solutions you provide.
Semcasting is adding strategic partners in the Ad Network space where our client base of Fortune 1000 clients seek qualified inventory to extend their marketing reach.
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Contact Us
Semcasting, Inc.
300 Brickstone Square
Suite 701
Andover, MA 01810
Phone: 978.684.7580
Fax: 978.684.7585
Email
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| Copyright © 2009 Semcasting, Inc. |
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