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Semcasting is a supplier of predictive data solutions that helps marketers, agencies, trading desks and ad networks more accurately define and target online and offline customers and prospects. Semcasting's patented technology creates predictive models that are applied to over 227 million individuals and 126 million households. Semcasting's proprietary data store includes over 750 demographic, behavioral, affluence, ownership, and consumer purchasing variables.
The extensive breadth and depth of coverage in this data store is used to qualify and validate target audiences across multiple channels.
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