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Welcome to Semcasting

Consumers are not one-dimensional, your Audience Targeting should not be either.

We understand the dynamics of the direct marketing challenge – to get beyond the hunches and opinions to a place where your marketing is a predictable and repeatable event.

At Semcasting our focus is on the needs of the online and offline Advertiser. Our unique offline and online Data, combined with our patented Audience Targeting technology, makes it both possible and practical to define customer intent, and  provide successful targeting in the channels where the transactions will take place.

Our patented predictive technology integrates consumer behavior, context, geography, demographics, and social networking into a single, optimized, targeting solution.  Using machine learning we are able to identify the best prospects in the channel where they are most likely to transact.

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Contact Us

Semcasting, Inc.
300 Brickstone Square
Suite 701
Andover, MA 01810

Phone:  978.684.7580
Fax:      978.684.7585

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Audience Targeting

Targeting Solutions

  • Semcasting On-Demand Targeting: Our end-to-end campaign management platform is our most popular solution for advertisers and agencies.  You provide a list of customers and we automatically generate a highly targeted prospect list of individuals that look just like them - often the same day. Every campaign gets the benefits of a custom predictive model without the typical investment in time and analytical consulting services. Data usage and models are free.  You pay only for scored leads.
  • Modeler Platform: An analyst tool for cluster analysis, RFM, retention, cross sell, risk, and acquisition modeling.  Your in-house analyst has complete control over the entire process.   Available as a software license.
  • Marketing CRM Database:  Popular with large retailers, consumer services providers and national campaigns this solution is designed as a turn key marketing database where we manage the customer base and the prospect universe for you.  Includes unlimited access to all offline and online enhancement data, data hygiene services, predictive modeling, profiling, segmentation and profitability analysis is included as part of a monthly subscription.

Data Solutions

  • Semcasting Data: Our multi-channel compiled data is the most contemporary and comprehensive source of consumers available; includes over 200 million individuals and 125 million households with over 500 demographic, life stage, and consumer product and services variables.  Use our data to enhance your customer files and provide you with accurate roof top-level prospect targeting
  • Custom Targeting Data:  Our Affluence Indicators are licensed by major retailers, corporation and resold by top database marketing vendors.   We also offer ethnicity and consumer interest.
  • Online Data:  We catalog the top 1 million URL’s by user traffic, linkages, categories and key word themes in our proprietary 30,000-node semantic ontology. We also track social networking usage by interests and geography.  We connect what we learn online with semantic analysis and to our proprietary compiled database to fully characterize your online traffic.