The Company
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emcasting delivers audience targeting solutions that allow marketers to profile existing customers, define online and offline targets, new markets, and manage risk. Semcasting's automated predictive modeling platform for online and offline targeting leverages our 227 million individual and 126 million household record data store to discover the uniqueness of each client's customer base and turn that information into leads. Automation allows us to mass produce custom predictive models so that every campaign gets the benefit of a custom advanced targeting solution. Whether you are trying to improve click-thru rates, define a trade area, or identify high net worth donors, our predictive modeling and unique data resources allow campaigns to accurately predict future behavior.
Semcasting, Inc. was founded in 2009 after management purchased the assets of Genalytics, which delivered the first commercial application of genetic algorithms to automate the statistical modeling process. This patented technology is currently used in over 1,000 campaigns a year with advertisers and agencies in the financial, retail, travel, political and non-profit campaigns a year.
In order to improve the accuracy and predictive power of the data used in models and campaigns we created the Affluence Indicator Suite. Data variables such as Premium Income, Discretionary Income, Recession Sensitivity, and ITA Credit are now licensed by many Fortune 500 marketing organizations.
In 2009 Semcasting was able to expand the data and introduce a comprehensive compiled database with 227 million individuals, 126 million households and over 750 individual enhancement variables. The data file covers household composition, financial products, home and auto, political voting and contributions history, social network participation, and hundreds of consumer propensities.
With clients moving online and to social marketing, in 2010 Semcasting introduced an entirely new methodology for targeting display and social advertising called Semcasting Audience Targeting. Using our patented modeling process we can identify campaign specific audiences and allow you to target them online. Without using cookies or tracking pixels your online campaigns provide the maximum coverage of qualified prospects while maintaining the highest standards of Internet privacy.
