Semcasting is an innovator in Data and Audience Targeting solutions for consumer and business marketers seeking to reach qualified prospects when, and where, they are ready to transact. Our Smart Zones Audience Targeting platform effectively links the mailbox with the modem, providing advertisers with near 100% reach, advanced levels of data accuracy, and comprehensive and compliant privacy for real-time bidding, display and video advertising environments. Semcasting uses big data methodologies and our patented genetic modeling platform to automatically integrate demographic, firmographic, socio-economic, behavioral, and transaction data to define highly qualified audiences across multiple channels.