Semcasting | Multi-Channel Targeting for Marketers

Online Targeting

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Cookie Control: Ad Tech’s Next Ordeal

This article was written by Integrate and was originally published on the Company's blog For fifteen years behavioral targeting has been the standard. However, with browser cookies expiring and users increasingly opting-out of tracking, only 30 to 40% of the… more

Multi-Channel Targeting

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Marketers are cashing in on increased Hispanic ad spend

Advertisers are increasingly recognizing the Hispanic market as one of the most lucrative demographics to target with multicultural campaigns. Data compiled by the Association of Hispanic Advertising Agencies (AHAA) found that a 14.2 percent budget allocation is being targeted toward… more

Data Solutions

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Semcasting Partners with AppNexus on IP Zones

100% Verified Reach, Custom Audiences, and Cookie-Free Targeting  Andover, MA (November 1, 2012) – Semcasting, Inc., a leader in audience targeting and enhanced data solutions, today announced its partnership with AppNexus, a world leader in real-time advertising delivery technology.  The… more

Predictive Modeling

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'Big data' marketing unwieldy for some U.S. companies

According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept where all of the relevant internal and external data available to businesses is applied to the decision making process for marketing. The biggest concern about Big… more
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    Cookie Control: Ad Tech’s Next Ordeal
    This article was written by Integrate and was originally published on the Company's blog For fifteen years behavioral targeting has been the standard. However, with browser cookies expiring and users increasingly opting-out of tracking, only 30 to 40% of the total audience is reachable at any given time. Reach is…
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    Semcasting Partners with AppNexus on IP Zones
    100% Verified Reach, Custom Audiences, and Cookie-Free Targeting  Andover, MA (November 1, 2012) – Semcasting, Inc., a leader in audience targeting and enhanced data solutions, today announced its partnership with AppNexus, a world leader in real-time advertising delivery technology.  The announcement marks the integration of Semcasting’s audience targeting system, IP…
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    Checking Your List and Checking it Twice? What the Holiday Season Teaches Us About Behavioral Targeting
    For retailers, it’s the most wonderful time of the year—and this year is no exception. Predictions for 2012 holiday spending are giving retailers reason to be optimistic. According to comScore, E-Commerce in particular, is expected to increase by 17% this year. As more consumers turn to the web to avoid long…
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    Politics and Wooden Shoes
    Author's Note: Technological innovations can inform us on how outreach can be made more efficiently online.  The following article discusses the need for a new, more effective, voter targeting solution in this election. IP Zones allows campaigns to reach three times the number of unique qualified voters without using cookies…
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    Breaking Ranks on Privacy
    At Semcasting, we have been reading with interest, Ad Industry responses to the announcement that Microsoft will release IE 10 with a default setting of “opt-out” on tracking and cookies.  The frustration expressed by various industry members that Microsoft is “breaking ranks” is not surprising I suppose, given the investment…
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