Google has recently released its new ad service, Google Analytics Premium, to international acclaim. However, while company employees and marketing experts are busy plugging the pros of the service, which include enhanced visibility for users in both search and display advertising, technical support and training on how to make Google ads more effective, a less frequently published aspect of the program is its price tag: a whopping $150,000. Many businesses will find the price of the service prohibitive and, according to top marketing experts, the price may actually represent a much lower figure than Google thinks the service may actually be worth.
"If Google is coming in with one price for every customer, this is yet another indicator that they haven’t really figured out the enterprise space," Aseem Chandra, vice president of product marketing for Adobe’s digital marketing unit, said in an interview with Wired Magazine. "If Google is selling this for $150,000 a pop, they can’t really create a meaningful revenue stream for what is a $30 billion business. I think Google is pushing this as a loss leader to grab the ad spend."
This would indicate that the search giant's $150,000 price tag, while already prohibitive for many campaigns and businesses, will only go up in the months and years to come. MARKETmatrix, on the other hand, is a free service that can help any-sized campaign or business operation, no matter how large or small.
MARKETmatrix, by Semcasting, Inc., is a multi-channel campaign planning and targeting platform that has been designed to help marketing agencies, ad networks, database marketers and web analysts find the best prospects for their business. In addition to informing a marketer who the current customers are and where they are located, MARKETmatrix creates a digital look-alike model from those current customers and generates an audience of prospects who are qualified by over 120 different demographic vestors.
The program is amazingly simple to use. Simply upload your current client list and, within seconds, MARKETmatrix will match the data from your list with results from Semcasting's proprietary offline database. The database includes over 227 million individuals scored according to more than 500 publicly available data variables. You'll be able to reach and categorize nearly 100 percent of your qualified targets without compromising consumer privacy. You'll receive a profile report that captures exactly who your customers are across multiple demographic categories, and you'll also see how many prospects exist online and offline that look just like your customers. Plus, because MARKETmatrix is not dependent on cookies or tracking pixels, it helps marketing campaigns reach nearly 100 percent of both online and offline audiences - something Google Analytics, which relies solely on online search criteria, can't do.
