In order to make the most of their fundraising efforts, many nonprofits are attempting to sharpen their messages and audience-segmentation tactics when it comes to direct mail campaigns.
Direct mail campaigns are a proven way for nonprofit organizations to reach out to a donor audience because, unlike many other types of fundraising, they're able to target to specific qualified individuals and are able to make very specific dollar requests. When the targeting method for this type of campaign is optimized, it's has a very good chance of producing results.
Semcasting's On-Demand Targeting uses patented predictive modeling tools to help charitable organizations identify the most qualified prospects for a particular fundraising venture. Using On-Demand Targeting, nonprofits can use factors such as affluence, affiliation, location and other demographic attributes that might pinpoint individuals as likely donors.
Semcasting can use an organization's current donor list to develop a predictive model of who their supporters are. Using this model, Semcasting can help identify "look-alikes" who are similar to their current donors and therefore are more likely to support their cause.
Semcasting's On-Demand Targeting helps nonprofits and other organizations maximize their outreach and generate greater returns for their direct mail and email efforts.