Post: 01 February 2012 by: Marketing

Advertisers are increasingly recognizing the Hispanic market as one of the most lucrative demographics to target with multicultural campaigns. Data compiled by the Association of Hispanic Advertising Agencies (AHAA) found that a 14.2 percent budget allocation is being targeted toward…

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multichannel targeting

The importance of hybrid media and multi-channel outreach

Post: 27 October 2011 by: Marketing

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Marketing experts generally agree that online marketing is among the best methods for reaching consumers because most consumers spend a considerable amount of time surfing the internet. Social media sites, in particular, have garnered a lot of attention because of…

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online targeting

Ad race for 2012 Elections heats up in time for the holidays

Post: 27 October 2011 by: Marketing

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This year, political candidates will have to compete with the usual seasonal flood of holiday advertisements from retailers trying to make the most of the festive season. Not including the races for hundreds of congressional and local candidates, campaign spending…

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Targeting our new middle class

Post: 26 October 2011 by: Marketing

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There's little doubt that America's socio-economic profile is changing. The rich are getting richer and many of the middle class have been pushed out of their own ranks - leaving a "new", smaller middle class in their place. And, according…

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predictive modeling

Introducing MARKETmatrix - it’s not Google Analytics

Post: 29 September 2011 by: Marketing

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Later this month, Semcasting will announce its newest multi-channel marketing platform, MARKETmatrix. This free platform has been designed to help marketers manage their outbound advertising programs while also providing a simple way for advertisers, agencies, ad networks and web analytics…

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Multi-channel IP Targeting

Semcasting to appear at DMA2011

Post: 26 September 2011 by: Marketing

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Semcasting will be attending the DMA2011 Conference and Exhibition this October 2nd through the 4th, demonstrating their Multi-Channel Marketing platform, MARKETmatrix. You can get your own preview by visiting booth 2211. Emphasis will also be placed on their Facebook microTargeting…

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Multi-channel campaigns: Multiple touch points create lift

Post: 25 September 2011 by: Marketing

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The concept of multi-channel marketing has taken off over the past several years. Whereas marketing campaigns once pursued a single route to reach individual consumers, studies performed by the Direct Marketing Association have revealed that reaching out to the same…

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multichannel marketing

Pursuing the largest qualified audience improves response rates and lowers costs-per-lead

Post: 25 September 2011 by: Marketing

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The way that advertising works is simple, at least in theory: response rates are determined by the content of the ad, the attractiveness of the offer and the ability of the ad to reach the right audience. While many spend…

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online advertising

Effective digital targeting of affluent consumers

Post: 25 September 2011 by: Marketing

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For years, marketers and advertisers have been bending over backwards trying to come up with ways to target their ads toward the most affluent American consumers, or those who make $100,000 or more each year. While wealthy Americans are obviously…

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IP analytics

Targeting the 60 percent of industry that is being ignored by ad networks and advertisers

Post: 25 September 2011 by: Marketing

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The way things stand now, advertisers and their networks plan campaigns and expend a large amount of resources to engage online consumers, but not always to the greatest end. In most cases, the consumers selected to receive such advertisements are…

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