Semcasting | Multi-Channel Targeting for Marketers

'Big data' marketing unwieldy for some U.S. companies

Post: 31 January 2012 by: Marketing
Share
According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept where all of the relevant internal and external data available to businesses is applied to the decision making process for marketing. The biggest concern about Big…
Published in Predictive Modeling
Tagged under
Read more...

Context matters, but predictive analytics might matter more

Post: 26 January 2012 by: Marketing
Share
According to eMarketer, contextual based online advertising has been a staple in the industry for years and when it comes to click-through rates it is the approach that has predictable return. Marketers making an effort to align their campaigns with…
Published in Predictive Modeling
Tagged under
Read more...

Personalization helps sustain the effectiveness of regular promotions

Post: 05 January 2012 by: Marketing
Share
Consumers might find it favorable for retailers to hold constant promotions, but is this the best way for companies to realize big profits? Allowing consumers to get used to special deals and discounts awarded at regular intervals can effectively train…
Published in Predictive Modeling
Tagged under
Read more...

Numbers are nil without relevant analytics

Post: 05 January 2012 by: Marketing
Share
A point of contention among advertisers for some time is that behavioral data targeting isn't as efficient as it should be in reaching the online customer, but not many agencies and advertisers have managed to come up with at a…
Published in Predictive Modeling
Tagged under
Read more...

Email spending on the rise for 2012

Post: 08 December 2011 by: Marketing
Share
While pundits and economic forecasters predict uncertainty in the coming year, advertisers and marketers can rest assured that they'll still have decent budgets with which to work. According to a recent survey by StrongMail, 92 percent of marketers plan to…
Published in Predictive Modeling
Tagged under
Read more...

Don't dismiss email just yet

Post: 16 November 2011 by: Marketing
Share
While many contend that email as a promotional vehicle is dead, the facts don't support the idea. While it's true that more consumers are relying on mobile devices and social media sites to communicate, studies show that most people still…
Published in Predictive Modeling
Tagged under
Read more...

Email campaigns help interested consumers become customers

Post: 02 November 2011 by: Marketing
Share
Every company tries to engage online prospects by driving them to their company website and then encouraging them to register or setup an online user profile. However, users who might initially click on the link may balk at the thought…
Published in Predictive Modeling
Tagged under
Read more...

Thanksgiving creates the perfect opportunity for nonprofits to cash in on good will

Post: 01 November 2011 by: Marketing
Share
Thanksgiving is just a few weeks away, and it's traditionally a time for folks to sit back and reflect on the good fortune they have had throughout the year. Those who are able often give back a little of what…
Published in Predictive Modeling
Tagged under
Read more...

2012 Primary Season

Post: 13 October 2011 by: Marketing
Share
With the 2012 U.S. primary season about to get under way, campaign organizers are already gearing up their messaging and fundraising efforts. Several key states such as Florida, Iowa, New Hampshire and South Carolina are jockeying for position on who…
Published in Predictive Modeling
Tagged under
Read more...

Forget Google Analytics - MARKETmatrix does more for less

Post: 11 October 2011 by: Marketing
Share
Google has recently released its new ad service, Google Analytics Premium, to international acclaim. However, while company employees and marketing experts are busy plugging the pros of the service, which include enhanced visibility for users in both search and display…
Published in Predictive Modeling
Tagged under
Read more...

Page 1 of 2

You are here: Predictive Modeling