Semcasting | Multi-Channel Targeting for Marketers

Are you crowdsourcing the right audience?

Post: 11 January 2012 by: Marketing
Share
Crowdsourcing entails placing an open call to the widest possible audience to help brainstorm new product offerings, contribute personal knowledge or participate in a community-based campaign. Companies tend to learn early on that the most successful crowdsourcing campaigns will focus…
Published in Facebook Targeting
Tagged under
Read more...

Cutting through the noise of advertising

Post: 27 December 2011 by: Marketing
Share
A recent ClickZ article by Sean Carton brings up an invaluable point for marketers aiming to make sense of the digital landscape moving into 2012 - with TVs, laptops, tablets and mobile phones all becoming staples of many middle-class and…
Published in Facebook Targeting
Tagged under
Read more...

The shift to social in 2012

Post: 19 December 2011 by: Marketing
Share
According to AdvertisingAge Magazine, more businesses will shift their focus from traditional digital display and search advertisements to place more emphasis on social advertising in 2012. The general impression conveyed from advertisers is that social platforms offer more exposure and…
Published in Facebook Targeting
Tagged under
Read more...

Social sells for big brands

Post: 13 December 2011 by: Marketing
Share
ClickZ News recently surveyed the online marketing campaigns of six major brands including 1-800-Flowers, 20th Century Fox, Ford, Levi's, Mazda, and ADT.com on the influence of social advertisements on the brand. Some marketers are hesitant to increase ad spending in…
Published in Facebook Targeting
Tagged under
Read more...

Social spending is up

Post: 08 December 2011 by: Marketing
Share
Despite 18 percent and 15 percent increases in display and search ad spending in the first three quarters, experts suggest that spending may go down in 2011's fourth quarter, reports AdvertisingAge Magazine. Financial services, pharmaceuticals and consumer electronics are among…
Published in Facebook Targeting
Tagged under
Read more...

Hispanics prefer to "talk about" Facebook activities rather than "like" them

Post: 02 December 2011 by: Marketing
Share
Facebook's new "talking about" feature has everybody buzzing. This automatically deployed tool reports on what their friends are "talking about" by providing instantaneous updates in their news feeds. No one is more interested to see what new information these changes…
Published in Facebook Targeting
Tagged under
Read more...

Facebook is tagged as a prime venue for cause marketing

Post: 30 November 2011 by: Marketing
Share
As the holidays roll around, so does the time of year when charities make their largest concentrated push for donations. Hoping to cash in on the goodwill of the holidays, nonprofits focus on finding the least expensive way to reach…
Published in Facebook Targeting
Tagged under
Read more...

Sure, they "like" it, but are they "talking about" it?

Post: 30 November 2011 by: Marketing
Share
Among the new changes rolled out by Facebook at the F8 conference earlier this season is the "talking about" feature. This new feature tracks when users are actively sharing information or discussing a certain subject on the social media platform.…
Published in Facebook Targeting
Tagged under
Read more...

The facebook ad multiplier

Post: 21 November 2011 by: Marketing
Share
Facebook executives who attended last month's Advertising Week conference in New York City went with a plan. The execs had two new messages for those in attendance - first, that friend and family testimonials are the best way to sell…
Published in Facebook Targeting
Tagged under
Read more...

Facebook's New Layout

Post: 03 November 2011 by: Marketing
Share
When Facebook first announced its intent to make yet another series of changes to user interface, marketers instinctively began buzzing about what these alterations would mean for them. Some were excited about the new buttons, such as "Want" and "Own,"…
Published in Facebook Targeting
Tagged under
Read more...

Page 1 of 2

You are here: Facebook Targeting