Semcasting | Multi-Channel Targeting for Marketers

According to a recent Vizu study, 6 percent of brands and 16 percent of advertising agencies "strongly believed" that the data they were receiving from media sellers would help them reach their intended audiences. Thirty-four percent, however, believed that the…

It's tempting to base your marketing impressions on the number of clicks garnered by your ads. But are these numbers really what they appear to be at face value? While still a popular metric in the advertising world, measuring the…

OBA self-regulation among ad networks was rolled out early in 2011 and is beginning to gain traction, but what will the consequences be for marketers and advertisers who traditionally relied on cookie and pixel-based tracking to target their campaigns? According…

The recession was responsible for a temporary shift in the consumer buying and the resulting behavior data that drives predictive models.  However, it looks like affluents are once again conforming to the luxury brand identification that typifies the demographic -…