Semcasting | Multi-Channel Targeting for Marketers

Industry leaders and regulators have been bogged down with privacy and Internet tracking for years. Action has come in fits and starts because regulators have had to walk a tightrope for fear of damaging the engine of ecommerce growth. Behavioral…

While digital marketers have evolved, the strategies for targeting online audiences largely have not. Here is why cookie-based targeting is sub-par and why you should embrace IP audience targeting. Replacing the dinosaur in the cockpit Can a major construct of…

According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept where all of the relevant internal and external data available to businesses is applied to the decision making process for marketing. The biggest concern about Big…

In a recent survey conducted by Aimia, a loyalty management company, it was reported  that there was a notable difference between online privacy attitudes between adults under 30 and adults over the age of 30. Respondents were asked to vote…

A discussion panel hosted by AdAge at the Consumer Electronics Show raised a point about the bifurcated marketing approach used by tech companies: while the vast majority are focusing their resources on targeting either men or women without differentiation, those…

A recent article in Advertising Age attributed Rick Santorum's success in the Iowa primaries to his ability to zero in on the most likely audience to respond to his platform. By recognizing that he could win over a percentage of…

Following the FTC recommendations for new legislation for online privacy and the growing publicity that behavioral tracking has received, marketers and industry groups have begun increasing the visibility of their opt-out features to demonstrate compliance with the spirit of the…

One of the common complaints about current online ad targeting practices is the tracking an individual’s browsing activity or behavior. When you visit a site more often than not your visit to that site is recorded or tagged with a…

The fourth annual Data Privacy Day is set for January 28. Data Privacy Day is an international holiday meant to create awareness of user privacy online and provide educational resources to individuals who are online. The event was unanimously approved…

A recent ClickZ article referenced a mattress retailer that was able to improve its online advertising conversion rates after adjusting its campaign mid-cycle. The retailer had initially assumed that its primary audience was composed of those aged 50 or older,…