Semcasting | Multi-Channel Targeting for Marketers

100% Verified Reach, Custom Audiences, and Cookie-Free Targeting  Andover, MA (November 1, 2012) – Semcasting, Inc., a leader in audience targeting and enhanced data solutions, today announced its partnership with AppNexus, a world leader in real-time advertising delivery technology.  The…

For retailers, it’s the most wonderful time of the year—and this year is no exception. Predictions for 2012 holiday spending are giving retailers reason to be optimistic. According to comScore, E-Commerce in particular, is expected to increase by 17% this year.…

According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept where all of the relevant internal and external data available to businesses is applied to the decision making process for marketing. The biggest concern about Big…

A discussion panel hosted by AdAge at the Consumer Electronics Show raised a point about the bifurcated marketing approach used by tech companies: while the vast majority are focusing their resources on targeting either men or women without differentiation, those…

A recent article in Advertising Age attributed Rick Santorum's success in the Iowa primaries to his ability to zero in on the most likely audience to respond to his platform. By recognizing that he could win over a percentage of…

A recent ClickZ article referenced a mattress retailer that was able to improve its online advertising conversion rates after adjusting its campaign mid-cycle. The retailer had initially assumed that its primary audience was composed of those aged 50 or older,…

A recent survey revealed the U.S. Hispanic population is increasingly turning to the Internet to access news. This trend is consistent with the pattern being followed by the general population, but also is a predictor for marketers who will be aiming to tap into the large collective buying power of…

It's tempting to base your marketing impressions on the number of clicks garnered by your ads. But are these numbers really what they appear to be at face value? While still a popular metric in the advertising world, measuring the…

Consumers might find it favorable for retailers to hold constant promotions, but is this the best way for companies to realize big profits? Allowing consumers to get used to special deals and discounts awarded at regular intervals can effectively train…

OBA self-regulation among ad networks was rolled out early in 2011 and is beginning to gain traction, but what will the consequences be for marketers and advertisers who traditionally relied on cookie and pixel-based tracking to target their campaigns? According…