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A new and different perspective on targeting
Cookies and tracking pixels have provided marketers with increased information on consumers. The ability to track a user's online browsing behavior provides insight when it comes to targeting advertisements to potential consumers and personalizing user web experiences. From the consumer's…
Published in
IP Targeting
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Online retargeting works, but can it work well enough to drive the volume requirements of online retailers
Online retailers are getting smarter about targeting prospects, but are they smart enough? The answer to that question may depend on whether they can differentiate qualified prospects and likely repeat shoppers from the dozens of online visitors who are merely passing through. Retargeting is the ability for advertisers to identify…
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Audience Targeting
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Is matchmaking really the future of marketing?
The recent attention the Federal Trade Commission has centered around behavioral targeting methods seems to echo online users' concerns. A recent survey released by McCann Worldgroup conferred that growing concerns over consumer privacy is second only to the deepening global…
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IP Targeting
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Social sells for big brands
ClickZ News recently surveyed the online marketing campaigns of six major brands including 1-800-Flowers, 20th Century Fox, Ford, Levi's, Mazda, and ADT.com on the influence of social advertisements on the brand. Some marketers are hesitant to increase ad spending in…
Published in
Facebook Targeting
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Email spending on the rise for 2012
While pundits and economic forecasters predict uncertainty in the coming year, advertisers and marketers can rest assured that they'll still have decent budgets with which to work. According to a recent survey by StrongMail, 92 percent of marketers plan to…
Published in
Predictive Modeling
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Consumers may trust direct mail more than email
A study released this month by the marketing services firm Epsilon indicates that a full 50 percent of consumers prefer receiving offers via direct mail rather than email, according to Direct Marketing News. "It's just 'surprising' because everything you hear…
Published in
Data Solutions
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Social spending is up
Despite 18 percent and 15 percent increases in display and search ad spending in the first three quarters, experts suggest that spending may go down in 2011's fourth quarter, reports AdvertisingAge Magazine. Financial services, pharmaceuticals and consumer electronics are among…
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Facebook Targeting
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Multicultural ads garner big wins for 9 major companies
At this year's annual Multicultural Marketing and Diversity Conference, presented by the Association of National Advertisers, nine companies were the recipients of the Multicultural Excellence Awards. Among the winners were Allstate Insurance, Ford Motor Co, Scott's Miracle-Gro, Target and Toyota, according to AdvertisingAge Magazine. Most of the ads run by…
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Audience Targeting
In 2008, Barak Obama was the first political candidate to employ the popular video streaming site Hulu.com for his campaign's online advertisements. Since then, a number of other candidates have followed, hoping to see the same success. According to ComScore…
Published in
IP Targeting
Facebook's new "talking about" feature has everybody buzzing. This automatically deployed tool reports on what their friends are "talking about" by providing instantaneous updates in their news feeds. No one is more interested to see what new information these changes…
Published in
Facebook Targeting
