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Semcasting to appear at DMA2011
Semcasting will be attending the DMA2011 Conference and Exhibition this October 2nd through the 4th, demonstrating their Multi-Channel Marketing platform, MARKETmatrix. You can get your own preview by visiting booth 2211. Emphasis will also be placed on their Facebook microTargeting…
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Multi-Channel Targeting
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Predictive modeling helps campaigns make the most impact
Predictive modeling is one of the most effective tools that organizations can use to target a qualified audience. In essence, it is the practice of using predictive analytics - data mining that indicates the potential for upcoming trends - to…
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Predictive Modeling
