Semcasting | Multi-Channel Targeting for Marketers

According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept where all of the relevant internal and external data available to businesses is applied to the decision making process for marketing. The biggest concern about Big…

According to eMarketer, contextual based online advertising has been a staple in the industry for years and when it comes to click-through rates it is the approach that has predictable return. Marketers making an effort to align their campaigns with…

One of the common complaints about current online ad targeting practices is the tracking an individual’s browsing activity or behavior. When you visit a site more often than not your visit to that site is recorded or tagged with a…

A recent ClickZ article referenced a mattress retailer that was able to improve its online advertising conversion rates after adjusting its campaign mid-cycle. The retailer had initially assumed that its primary audience was composed of those aged 50 or older,…

Crowdsourcing entails placing an open call to the widest possible audience to help brainstorm new product offerings, contribute personal knowledge or participate in a community-based campaign. Companies tend to learn early on that the most successful crowdsourcing campaigns will focus…

According to a recent Vizu study, 6 percent of brands and 16 percent of advertising agencies "strongly believed" that the data they were receiving from media sellers would help them reach their intended audiences. Thirty-four percent, however, believed that the…

With the increased push for social marketing in the last year came a growing emphasis on hyper-local marketing. Hyper-local is all about greater interactivity with consumers and a heightened personalization of the user web experience. As Marc Brownstein of Advertising…

It's tempting to base your marketing impressions on the number of clicks garnered by your ads. But are these numbers really what they appear to be at face value? While still a popular metric in the advertising world, measuring the…

Consumers might find it favorable for retailers to hold constant promotions, but is this the best way for companies to realize big profits? Allowing consumers to get used to special deals and discounts awarded at regular intervals can effectively train…

OBA self-regulation among ad networks was rolled out early in 2011 and is beginning to gain traction, but what will the consequences be for marketers and advertisers who traditionally relied on cookie and pixel-based tracking to target their campaigns? According…