Semcasting | Multi-Channel Targeting for Marketers

Knowing what consumers are crazy about is as easy as checking out this year's most popular search terms. Google's 11th annual Zeitgeist showcases the year's busiest brand-specific search queries in an easily digestible list format, giving retailers everywhere the knowledge…

Businesses must be able to accurately identify the users who are visiting their sites if they are going to do an adequate job of adjusting to their needs and requirements. Organizations that are savviest when it comes to analytics will…

Cookies and tracking pixels have provided marketers with increased information on consumers. The ability to track a user's online browsing behavior provides insight when it comes to targeting advertisements to potential consumers and personalizing user web experiences. From the consumer's…

A recent ClickZ article by Sean Carton brings up an invaluable point for marketers aiming to make sense of the digital landscape moving into 2012 - with TVs, laptops, tablets and mobile phones all becoming staples of many middle-class and…

Every company tries to engage online prospects by driving them to their company website and then encouraging them to register or setup an online user profile. However, users who might initially click on the link may balk at the thought…

This year, political candidates will have to compete with the usual seasonal flood of holiday advertisements from retailers trying to make the most of the festive season. Not including the races for hundreds of congressional and local candidates, campaign spending…

There's little doubt that America's socio-economic profile is changing. The rich are getting richer and many of the middle class have been pushed out of their own ranks - leaving a "new", smaller middle class in their place. And, according…

In order to make the most of their fundraising efforts, many nonprofits are attempting to sharpen their messages and audience-segmentation tactics when it comes to direct mail campaigns. Direct mail campaigns are a proven way for nonprofit organizations to reach…

With all of the recent changes made to Facebook's new layout, marketers have had to reinvent the way they present their companies to social users. Companies have tried many different strategies, from helping businesses connect to users through social advertisements…

Google has recently released its new ad service, Google Analytics Premium, to international acclaim. However, while company employees and marketing experts are busy plugging the pros of the service, which include enhanced visibility for users in both search and display…