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Facebook profits will more than double in 2011
With the economy still teetering and many businesses and consumers still gasping for air, it's nice to hear a success story every once in a while. For example, social media giant Facebook’s global revenues are projected to hit $4.27 billion…
Published in
Online Targeting
Day parting, or the practice of dividing the day into segments in order to refine your marketing targeting, has been around for a long time. It's most notably observed in television advertising, where specific audiences who enjoy certain programs can…
Published in
Facebook Targeting
The Holidays are a key time of year for most nonprofit organizations. This is when they do the bulk of their fundraising. With the economy still looking uncertain for many, nonprofit organizations are going to need all the help they…
Published in
IP Targeting
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Why digital look-a-like models are the way of the future
Look-a-like models have long been the marketer's friend when designing direct mail and print campaigns. These models are portraits of existing customers that can be used to statistically identify and predict who is more likely to share an interest in…
Published in
IP Targeting
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How direct marketing campaigns benefit from On-Demand Targeting
When major retailers begin shopping around for the best way to market their products, they know that they have a lot of options. There are countless organizations out there who will help them spend their advertising dollars and launch various…
Published in
Predictive Modeling
