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Audience Targeting Solutions

Designed for the needs of the Advertiser -– As a buy-side audience targeting solution we focus on the needs of the Advertiser. We identify your best prospects at the locations they are most likely to be found - online, email, direct mail, or on a social network.

On-demand, highly targeted prospecting -- We automate the predictive modeling process. Using automation and machine learning technology it is possible and practical to leverage a custom predictive model for every campaign.  (more info)

Manage your prospecting directly -- With the introduction of Semcasting Direct we provide advertisers with the ability to select the audience based on the attributes available in Semcasting Data file.  Profile your customers, append data to tyour CRM platform and suppress current customers.  (more info)

Modeling software turns analytics into productivity -- Our patented genetic algorithms automate tedious, time-consuming data analysis processes, reducing the model development cycle from weeks or months to hours. Automation allows you to leverage hundreds or even thousands of data attributes in models, reducing the manual process of selecting and testing variables. (more info)

Data Solutions -- The Semcasting compiled data file contains over 200 million individual from across the nation with multi-channel contact information: postal, email, web and social network locators. Our proprietary compiled data includes some of the most unique and predictive proprietary data elements available anywhere. (more info)


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Empowering Advertisers

Predictive Campaign Management

No matter what customer segment and no matter media you are targeting – direct mail, email, online, keywords, or social -- our direct targeting solutions will help you improve response and ROI.  We deliver:

  • On-Demand Targeting
  • Trade Area Analysis
  • Count Distribution
  • Profile Reporting
  • Suppression
  • CRM Data Appends
  • Audience Segmentation
  • Social Media Targeting
  • Ad Exchange Inventory Selection

    FEATURED PRODUCTS:
  • Semcasting Direct
  • On-Demand Targeting
  • Semcasting Social  (more info)
    Predictive Analytics Simplified

    Our automated predictive analytics platform was achieved through the application of genetic algorithms. Semcasting utilizes patented technology to automate the data preparation, data reduction, variable selection, and model refresh process, reducing model development time to hours rather than weeks. Our predictive analytics platform can help you:

    • Eliminate bottlenecks in the analytical process
    • Propagate hundreds of models in the time it takes to build one, using standard analytical processes
    • Automate variable selection and accelerate refreshes and updates
    • In-line scoring, segmentation, and cluster analysis
    • Auto generation of SAS, SPSS and C model code

    FEATURED PRODUCTS:

    Modeling Platform (more info)
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Data Analytics and Targeting

Over 200 Million Individuals

Our database of more than 125 million plus households nationwide with multi-channel contact information was compiled from directories and a variety of publicly available sources. Over 500 attributes associated with each household or individual. Online we have compiled a directory of the top 1 million sites indexing over 150+ billion references for context and link analysis.

  • Consumer Compiled File
  • Affluence Indicators
  • Ethnicity
  • Consumer Behavior
  • Voter Registrations
  • Voter Contributions
  • Email Appends
  • Keywords and Web Content
  • Social Network Footprints

    FEATURED  PRODUCTS:
  • Semcasting Data Dictionary
  • Semcasting Social
  • Semcasting Ethnicity Data
  • Voter Registration & Contributions
  • Semcasting 2x -Opt-In Emails
  • Semcasting Affluence Indicators:

 

 

 



 

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