Case Studies

Financial Services

Smart Zones Delivers Qualified Leads with 168% Lift Over Retargeting

Advertisers representing five major financial institutions approached Semcasting with the objective of identifying and reaching a "qualified audience" with requisite levels of affluence and/or home equity for various financial products.

Smart Zones Targeting Delivers 110% Increase in Clickthrough Rates for Federal Credit Union

The largest Federal Credit Union in the United States launched a campaign to encourage qualified prospects to sign up and be eligible to receive benefits such as preferred financing on Auto-Loans, Mortgages, and Home Equity Lines of Credit.

Advocacy

Smart Zones Targeting Generates 10,000 Petition Sign Ups

A women's health organization launched a year-long campaign in advance of the 2012 election to put challengers and incumbents on notice that women are hearing what they say, watching what they do and will remember their positions on women's health issues come election time.

Progress Missouri Leverages Smart Zones to Convey Important Message to Senior Citizens

A multi-issue progressive advocacy organization launched a campaign to target senior citizens in Missouri's 4th congressional district. The objective was to inform senior citizens about about the House Representative’s vote to upend Medicare coverage.

Auto

Smart Zones Targeting Generates 3x ROI for Auto Manufacturer

A foreign auto manufacturer launched an integrated campaign for its family oriented line of vehicles in the fall of 2011 in an attempt to attract test drives that might convert into buyers. When compared to the comparable spend on alternative behavioral targeted segments the Smart Zones targeting method produced an ROI that was three times the online alternatives.

Political

Smart Zones Delivers Results in Local 2012 Campaign Races

casestudy political Leading up to the November elections, Semcasting engaged with candidates through an Industry Political Action Committee that was focused on supporting candidates at the state and district levels on issues surrounding home ownership and taxes.

Non-Profit

Targeting Lapsed Donor Reactivation

casestudy non-profit Using its Modeling Software, Semcasting was able to create models based on patented genetic algorithms, that examine hundreds of variables in order to determine who would be the most cost-effective donors to pursue for reactivation.

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Case Studies