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On-Demand Targeting Case Studies

6Identifying Qualified Reverse Mortgage Candidates
A successful, local market reverse mortgage company wanted to expand its customer base to other regions.  On-Demand Targeting produced better lists for the company, allowing for an increase in response rate and an estimated $16 million increase in profits. Learn More

 

 

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Non-Profit Battle List Fatigue
A major, national non-profit organization was looking to locate new donors that it had not yet exhausted through previous mailings.  In the first four months of using On-Demand Targeting, the non-profit received over $150,000 from new acquisition donations.Learn More

 

8Cleaning Up with Direct Mail Targeting
A major residential cleaning service franchise was looking to improve its current broad-targeting and simple geography based mailing lists, while increasing leads.  On-Demand Targeting mailing lists achieved a 105% increase in ROI. Learn More

 

9Targeting Retail Store Trade Areas
A multi-location furniture retailer was embarking on its first direct marketing campaign and needed to identify who was most likely to make a large furniture purchase at each of its four store locations.  On-Demand Targeting was able to select 600,000 names and deliver $7.2 million in sales. Learn More

 

10Targeting Online Educational Campaigns
A online university was looking for a better way to target potential students for many online class offerings.  On-Demand Targeting analysis was able to increase ROI for most university programs by at least 20%. Learn More

 

11Getting In Shape with Direct Mail Targeting
One of the largest fitness chains was looking for a more effective way to recruit prospective members for both new and existing facilities. The first month’s mailing using On-Demand Targeting lowered acquisition costs by 42%, and yielded 134% more members than the previous mailings. Learn More

 

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Targeting Retunes Direct Mail Campaign
A majo r metropolitan symphony orchestra wanted to reach out to prospects who were likely to purchase tickets to  symphony events.  Targeted lists created by On-Demand Targeting showed an increased response rate of 115% over previous mail campaigns. Learn More


13ROI Drives Auto Warranty Campaigns
One of the leading auto warranty providers wanted to improve its targeted outreach and increase its direct mail ROI. Targeted mailing lists created by On-Demand Targeting increased ROI by 20%.  Learn More

 

IP Audience Zones Case Studies

shutterstock_55763959IP Audience Zone Targeting Delivers 110% Increase in Click-Through Rates for Federal Credit Union
The largest Federal Credit Union in the United States launched a campaign to encourage qualified prospects to sign up and be eligible to receive benefits such as preferred financing on Auto-Loans, Mortgages, and Home Equity Lines of Credit. Learn More

 

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IP Targeting Generates 10,000 Petition Sign Ups 
A women's health organization launched a year-long campaign in advance of the 2012 election to put challengers and incumbents on notice that women are hearing what they say, watching what they do and will remember their positions on women's health issues come election time. Learn More

 

shutterstock_37134310IP Targeting Generates 3 Times ROI for Auto Manufacturer
A foreign auto manufacturer launched an integrated campaign for its family oriented line of vehicles in the fall of 2011 in an attempt to attract test drives that might convert into buyers.  When compared to the comparable spend on alternative behavioral targeted segments the IP Zones targeting method produced an ROI that was three times the online alternatives. Learn More

Modeler Software Case Studies

2Utilities Provider Collects $25 Million
An east coast electric provider has a number of low-income urban customers who have difficulty paying their electric bills every winter.  Using Modeler the electric provider was about to increase their ROI by $250. Learn More

 

2Energy Assistance Success with Predictive Modeling
A Midwest electric company was looking for a better way to serve its customers, particularly their lower income households who had a hard time paying their bills during the colder months.  Modeler created a $59 ROI for every dollar spent on the marketing campaign. Learn More

 

3Isolating Bad Debt and Fraud Before it Happens
One bank set out to regain customer trust in financial institutions by attempting to identify potential fraudulent transactions before they occurred.  Modeler software was able to identify transactions that were 276 time more likely to be fraudulent.  Learn More

 

4Targeting Lapsed Donor Reactivation
A major non-profit organization with a large lapsed donors file needed to determine which ones would be the most cost effective to pursue for reactivation.  Modeler was able to increase the average gift per donor to $15.75. Learn More

 

5Wealth ID Identifies High Value Donors
A non-profit group that handles several religious organizations was looking to increase its marketing campaign responses and donations.  Campaigns created by Modeler created an average response rate greater than 2% and had an average gift of $15 per responder. Learn More
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