Semcasting

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data_dictionarySemcasting Data Variable Dictionary 
The Semcasting Data Variable Dictionary is a complete list of every variable that is available on the Semcasting data file.  These variables have proven to be instrumental to marketing campaigns in a wide variety of industries. Learn More

 Affluence Indicators

affluence_overview Affluence Indicators Overview
Semcasting's Affluence Indicators provide a 360-degree perspective of household affluence across the United States. The Affluence Indicators measure affluence from over a dozen vantage points, including factors that impact wealth such as tax rates, local cost of living, household composition, and life stage. Learn More.

 

affluence_faq Affluence Indicators — FAQs
Learn More.

 

at_home_businessAt Home Business Owner Database
The At Home Business Owner Database is a prospect-targeting database that identifies over 9 million business owners, operators and self-employed professionals and links them to their home addresses and household demographics. Providing a seamless way to identify qualified individuals at home. Learn More. 

 

automotive_marketingAutomotive Marketing Solutions
Knowing what make and model car a prospective customer is currently driving can be a good predictor of what they are likely to buy.  However, market research in auto purchasing behavior suggests that this information is not the only relevant data point. Auto buyers often consider vehicles in a comparable category with a similar price tag. Learn More.

charitable_giving

Charitable Giving Rank
The Semcasting Charitable Giving Rank is designed to provide non-profits a competitive edge in donation solicitation by identifying the best prospective donors and by providing guidance on the relative amount they are likely to donate.  Learn More.


discretionary_income_indexDiscretionary Income Index
The Semcasting Discretionary Income Index (DII) measures the amount of household cash flow that remains after taxes, home mortgages, food, education, transportation and other day-to-day living factors. The DII enables a more precise identification of prospects who have the financial capacity to make a purchase. Learn More.

dii_descriptionDiscretionary Income Index Description
The Discretionary Income Index is a continuous measure from 0 to 5,000 that for descriptive purposes has been grouped into eight bands of a high level summary of characteristics that may be associated with each of the certain levels. Learn More.

 

home_value

Home Value Estimate
The Semcasting Home Value Estimate provides marketers and analysts with a higher level of accuracy when executing marketing campaigns to homeowners.  The Home Value Estimate identifies property value which when combines with other measures of affluence can be influential in determining the purchasing power of your best prospects. Learn More. 

invested_assets

Invested Assets
Semcasting's Invested Assets score covers all households in the United States, and is offered as both a national ranking, as well as by estimated dollar amounts under investment.  Invested Assets was designed to reflect the total amount of financial household securities under management. Learn More. 

 

 

invitation_to_applyInvitation to Apply (ITA) Performance Index
 Invitation to Apply Index is an effective tool for identifying households with a history of successful financial performances across multiple consumer categories — home, auto, appliances, investment and luxury goods. The ITA Index can provide a volume of quality leads and flexibility in lending practices. Learn More.

 

premium_income_estimatePremium Income Estimate
 The Semcasting Premium Income Estimate was designed to provide marketers and analysts with a more realistic portrait of household income in the United States today.  The Estimate is different from other company's income estimates because it takes into consideration factors such as cost of living, two income families, tax rates, family composition and life stages when determining a score. Learn More. 

 

vacation_timesharesVacation Properties & Timeshare Ranking
Marketers of vacation properties or timeshares will find the Semcasting Vacation Property & Timeshare Ranking an invaluable tool for targeting prospective customers efficiently and cost-effectively. Learn More. 


recession_senstivity_rankingRecession Sensitivity Ranking (RSR)
With businesses cutting back or closing, financial service organizations under pressure, and unemployment rates approaching 8% or more in some states, there are an increasing number of households across the country that are susceptibale to, or currently experiencing, increased financial pressure.  The RSR score is designed to provide early guidance to marketers on targeting these households. Learn More.

 

IP Zones

ip_audience_zonesIP Zones
IP Zones segments the U.S. Internet into addressable audience types and overlays each type with demographic attributes and interests. IP Zones creates over 16 million target ready Audience Zones with more than 70 million demographic combinations. Learn More

 

 

 

b2bB2B IP Zones
 IP Zones for Business provides sub-zip code level targeting resolution, categorizing nearly 12 million U.S. businesses with annual revenues above $500K.  Learn More

 

 

 

 


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IP Zones - Privacy Certification
IP Zones was designed following the highest standards of online privacy and complies fully with the FTC proposed "Do Not Track" legislation.  IP Zones is IAB, DMA, and TRUSTe certified. Learn More

 

MARKETmatrix

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MARKETmatrix
MARKETmatrix is a free multi-channel campaign planning and  targeting platform designed to help marketing agencies, ad networks, database marketers, and web analysts locate likely prospects by creating digital look-alike models of their existing customers or web logs. Learn More

 

Political Campaign Data Management & MicroTargeting

political_campaign_data_management

Political Campaign Data Management & MicroTargeting
With messages and advertisements from various candidates and interest groups bombarding voters today, it can be difficult for the voter to sort through the noise.  By knowing which issues voters care most about, candidates have a much better chance of reaching their supporters directly with their campaign marketing. Learn More

hispanic_indicator_index Hispanic Indicator Index
The Semcasting Hispanic Indicator Index helps to easily identify approximately 16 million Hispanic households, as well as identify approximately eight million households where Spanish is spoken in the home.  Semcasting offers a marketing solution to help target this powerful and growing consumer group.  Learn More. 

 

 

voter_dataVoter Data
 Semcasting's data includes ten years of voter registration and contribution history. With coverage in all 50 states, this data is ideal for supporting political campaigns fundraising goals as well as targeting based on important issues throughout a political campaign. Learn More.

 

political_variablesPolitical Variables
The Political Data Variable Dictionary is a complete list of variables that are available on the Semcasting data file that pertain to the political arena.  These variables have proven to be instrumental political campaigns of the past. LearnMore

 

 

Semcasting Modeler

model_overviewModeler Overview
 Semcasting Modeler is a software solution that takes a radically different approach to predictive analytics.  Based on patented genetic algorithms, Semcasting Modeler uses hundreds of data variables throughout the modeling process.  Semcasting modeler uses automation to enhance the speed and accuracy of predictive modeling. Learn More

 

model_faqModel FAQs Learn More


 

 

On-Demand Targeting

on_demand_targetingOn-Demand Targeting
 An automated solution that for the first time makes professional predictive analytics and prospect targeting a practical option for any marketer.  Every promotion and campaign can now realize the improved performance and ROI that comes with predictive modeling and analytics.Learn More

 

glossary_of_termsGlossary Of Terms
 A short list of terms that are associated with On-Demand Targeting. Learn More

 

 

who_uses_on_demand

Who Uses On-Demand Targeting
 Unsure if On-Demand Targeting is right for you?  On-Demand Targeting is used in a variety of industries for a variaty of marketing purpose. See how different industries have used On-Demand Targeting in the past, and how it can help your next marketing campaign.Learn More

 

b2b_on_demandB2B On-Demand Targeting
On-Demand Targeting streamlines the hands-on data preparation process and automates the analytic process, reducing the cost and specialized expertise that limits predictive modeling today to only large-scale marketing campaigns.Learn More

 

 

Sample Reports

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