Fundraising for charitable donations is extremely competitive. The first challenge every non-profit organization faces is identifying new donors. The second one that is equally as challenging is increasing the gift size from donors in order to maximize their long-term value. With list fatigue so prevalent in the non-profit sector today, organizations need a way to identify untapped potential donors so they can increase the dollar amount of every solicitation they make. The Semcasting Charitable Giving Rank gives non-profits a competitive edge in donation solicitation by identifying the best prospective donors and by providing guidance on the relative amount they are likely to give.
The Semcasting Charitable Giving Rank is designed to provide non-profit organizations with the highest level of precision and accuracy when planning fundraising campaigns. Semcasting's Charitable Giving Rank was created from publicly available sources that include self-reported actual donations and amounts. The index was modeled using Semcasting's patented genetic modeling technology and has been validated against nationwide samples of known donors and the amounts they have donated over time. This index is also based on local and regional models specific to each geographic area and accurately factor in household demographics, behavioral attributes, housing values, cost of living and household income. The Charitable Giving Rank can be applied to any local, state, regional or national non-profit campaign.
The Charitable Giving Rank is one of the Semcasting Affluence Indicators, providing a 360-degree perspective of household affluence across the United States. By combining the Charitable Giving Rank with On-Demand Targeting, custom models are created for every campaign. Non-profit organizations have access to a powerful tool that helps identify potential new donors and estimate the amount they are likely to contribute.