Some of the household data included in the models are Semcasting discretionary income, home ownership data and household composition including age, education and children. The RSR models are created and applied at a local and household level for improved precision.
RSR identifies how vulnerable a particular household may be in the current economic climate. When used in combination with Premium Income (to $2 million) and the expanded Semcasting Adjusted Home Values (to $10 million), the RSR can provide your clients with early insight to at-risk households. These households may be candidates for certain types of financial remediation products or services, or used in the suppression of certain households to refine your targeting in acquisition campaigns.
The RSR is updated monthly to reflect the dynamic nature of the current economy. RSR scores were back tested over time against a holdout of several known areas with high unemployment and foreclosures such as Stockton, CA and areas around Detroit, MI.
Households that progressed to foreclosure scored in the top deciles of RSR, effectively correlating with lower discretionary income, industry/profession, term of ownership, and local home value changes. Over the last sixty days 48% of foreclosures were in the top 10% of RSR scores. 74.1% of foreclosures were in the top 30% of RSR scores. We believe that in combination with other variables, RSR will provide significant value to your targeted marketing programs.
RSR identifies and ranks from 100 to 1, households that are under the most pressure in the current economy verses those that are the least affected. All Semcasting data elements are rebuilt and refreshed monthly from the latest available reporting in order to make the RSR timelier than other demographic and affluence measures that are update annually. The RSR does not incorporate credit data and should not be applied as a measure used in the granting of credit.
Key Benefits
- Identifies households under the most financial pressure in the current economy versus those that are least affected.
- Semcasting's data elements are rebulit and refreshed monthly for the most up-to-date information
Ideal Industries
- Automotive
- Education
- Financial Products & Services
- Fitness
- Insurance
- Non-Profit
- Real Estate
- Travel & Entertainment
- And more...
