Semcasting

Opt-in represents the high ground position in this debate even though it would be a short-term challenge adapting to an infrastructure devoid of cookies from catalogue buyers, banking and online transactions, and visitors to online car sites. The consequence of… more

Advertisers are increasingly recognizing the Hispanic market as one of the most lucrative demographics to target with multicultural campaigns. Data compiled by the Association of Hispanic Advertising Agencies (AHAA) found that a 14.2 percent budget allocation is being targeted toward… more

A study released this month by the marketing services firm Epsilon indicates that a full 50 percent of consumers prefer receiving offers via direct mail rather than email, according to Direct Marketing News. "It's just 'surprising' because everything you hear… more

According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept where all of the relevant internal and external data available to businesses is applied to the decision making process for marketing. The biggest concern about Big… more