Semcasting

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Online Targeting

04.30.2012

The new high ground: Opt-in

Opt-in represents the high ground position in this debate even though it would be a short-term challenge adapting to an infrastructure devoid of cookies from catalogue buyers, banking and online transactions, and visitors to online car sites. The consequence of… more

Multi-Channel Targeting

02.01.2012

Marketers are cashing in on increased Hispanic ad spend

Advertisers are increasingly recognizing the Hispanic market as one of the most lucrative demographics to target with multicultural campaigns. Data compiled by the Association of Hispanic Advertising Agencies (AHAA) found that a 14.2 percent budget allocation is being targeted toward… more

Data Solutions

12.08.2011

Consumers may trust direct mail more than email

A study released this month by the marketing services firm Epsilon indicates that a full 50 percent of consumers prefer receiving offers via direct mail rather than email, according to Direct Marketing News. "It's just 'surprising' because everything you hear… more

Predictive Modeling

01.31.2012

'Big data' marketing unwieldy for some U.S. companies

According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept where all of the relevant internal and external data available to businesses is applied to the decision making process for marketing. The biggest concern about Big… more
  • 04.30.2012
    The new high ground: Opt-in
    Opt-in represents the high ground position in this debate even though it would be a short-term challenge adapting to an infrastructure devoid of cookies from catalogue buyers, banking and online transactions, and visitors to online car sites. The consequence of a limited cookie environment would by default regulate Do Not…
  • 04.23.2012
    Precedent: Data is not all bad
    What has not yet been effectively addressed by this FTC recommendation is that not all data in question is the same. Some of the data is the product of online tracking and online collection processes. Some of the data is public information from sources like the Census, the Department of…
  • 04.17.2012
    Opening a new front on privacy
    On Monday March 26, 2012 the Federal Trade Commission made its final recommendation calling on legislators to act on the privacy issue. The scope of the recommendation was originally keyed off of moves made by Google's new privacy policy and Facebook's persistent actions related to the compilation of personal preferences…
  • 03.14.2012
    Social media – just another place Hispanic consumers show their power
    It's no secret that Hispanics represent one of the largest-growing ethnicities in the United States and that their purchasing power is constantly growing. Hispanic consumers are continuing to show this buying power online and most recently it has been through their presence on social media. A recent Adweek article focused…
  • 03.09.2012
    The real issue for digital advertising - audience reach and data integrity
    Industry leaders and regulators have been bogged down with privacy and Internet tracking for years. Action has come in fits and starts because regulators have had to walk a tightrope for fear of damaging the engine of ecommerce growth. Behavioral targeting, or cookies, has been the technical DNA for personalization…
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