Semcasting knows that consumers aren’t one-dimensional and has created ways to ensure that your audience targeting isn’t either.  Semcasting is your multichannel marketing solution for all of your offline and online marketing needs. 

For your offline direct marketing Semcasting offers On-Demand Targeting which provides Qualified Prospects who have voted with their wallet in the past, insuring that you are targeting those who are in the market and can afford your product or service.

Online targeting that is 100% pixel-free. Semcasting's IP Audience Zones is unlike cookie based solutions.  IP Audience Zones scores and categorizes near 100% of online traffic into User Types and Demographic segments, in real-time.  Over 5.2 million target ready Audience Zones are created with more than 70 million demographic combinations.

Facebook marketing is an investment in reaching one of the largest online audiences available.  Facebook microTargeting uses known customers as a basis for building predictive look-alike models to identify potential prospects. We use modeling of offline data to map demographic and psychographic variables to locations where Facebook users can be targeted.

Semcasting’s Data Solutions variables are influential in creating the strongest predictive models and targeted lists for direct marketing campaigns. Semcasting’s Data Solutions offers over 750 variables and 227 million individuals, including an Invitation to Apply Index, Discretionary Income, Net Worth, Vehicle Consideration Sets, and Vehicle Value Index.

Semcasting Modeling & Analytics changes traditional thoughts about predictive modeling by automating the modeling process and turning what is often weeks of development into an hour of compute time.  Semcasting Modeler is not a black box solution and can be used for any direct marketing campaign, in any industry.  Semcasting also offers a Turnkey Market Database Solution for your data management and data hygiene requirements.