This free customer facing platform is simple to use. You upload your customer file and MARKETmatrix does the rest. In seconds it matches your customers to our proprietary offline database and provide profiles of who your customers are, while also showing how many prospects are out there that look just like those customer – offline, online, and on Facebook.
MARKETmatrix is a look-a-like modeling platform that matches your current customer list or web logs to the Semcasting proprietary data store to find prospects that have very similar demographic profiles. MARKETmatrix provides coverage of over 227 million users with over 750 publicly available data variables, so that online and offline campaigns can reach 100% of qualified inventory without compromising the privacy of any user, at any time.
MARKETmatrix employs an online targeting process that is similar to cable television advertising and it’s concept of broadcast zones. MARKETmatrix broadcasts online advertising to demographically qualified target audiences. Using Semcasting’s patented genetic modeling technology we create predictive models to identify demographic clusters and then each cluster is connected to its most likely postal, email, IP and Facebook location. There are over 5.2 million audience zones with over 70 million demographic combinations making MARKETmatrix on average 77 times more granular than zip code level targeting.
MARKETmatrix shows the way to your best prospects across multiple channels, providing you with information on how to target direct mail, find the right audiences on the Internet, and even how and where to put together a targeted Facebook campaign. MARKETmatrix provides a campaign plan that shows you how to balance your advertising and promotional budget to generate lift from your multi-channel marketing strategy.
Access MARKETmatrix at www.semcastingmx.com
