Semcasting’s On-Demand Targeting makes professional quality predictive analytics and prospect targeting a practical option for companies in any industry and with any size budget. On-Demand Targeting streamlines the hands-on data preparation process and automates the analytic process, reducing the cost and specialized expertise that often limits predictive modeling use today to only large-scale marketing campaigns.
The On-Demand Targeting platform produces professional-looking demographic profile reports for any current or lapsed customer list, builds automated response models, and creates highly targeted mailing and e-mail lists that can improve response rates by 7.5 to 15%.
Facebook Exchange microTargeting uses known customers as a basis for building predictive look-a-like models to identify potential prospects. We use modeling of offline data to map demographic and psychographic variables to locations where Facebook users can be targeted. The model scores help us to prioritize where the best prospect are likely to be found allowing us to determine where the Facebook campaigns are going to be most effective.