Semcasting IP Audience Zones is a revolutionary new approach for identifying qualified prospects for online display. Unlike cookie based solutions our audience identification solution will score and categorizes near 100% of online traffic into over 5.2 million target read Audience Zones with more than 70 million demographic combinations in real-time. Learn More.
Facebook microTargeting uses known customers as a basis for building predictive look-alike models to identify potential prospects. We use modeling of offline data to map demographic and psychographic variables to locations where Facebook users can be targeted. The model scores help us to prioritize where the best prospect are likely to be found allowing us to determine where the Facebook campaigns are going to be most effective. Learn More.
