Semcasting

Privacy Policy

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Semcasting, Inc. has created this privacy statement for the Semcasting, Inc. website (www.semcasting.com) in order to communicate our information gathering and distribution practices, as well as to demonstrate our commitment to privacy. By using this site, you are agreeing to the terms of our privacy policy. Although this website contains links to other websites, please be aware that we are not responsible for the privacy practices of those, or any other sites. If you follow a link to another website you should carefully read their privacy policy.

Semcasting is a member of the IAB (http://www.iab.net) and is in compliance with the IAB Code of Conduct.

Collected Information

Semcasting's technology is designed to protect the user's privacy.

No personally-identifiable information is collected on this website from consumers.

Visitors may wish to subscribe to The Semcasting newsletter or may request further information about our marketing solutions and data variables. In this case, Semcasting visitors will be asked to provide their first and last name, email address, and company. Semcasting, Inc. collects this information so that we can respond to your comments or gather the information that you are after.

We do not merge any of the personally-identifiable information collected via our contact form with other anonymous data collected on our website.

Semcasting, Inc. is the sole owner of all information collected from forms and will not rent, sell or share any given personally-identifiable information with third parties for any reason.

Anonymous Information Collected on this Website

Semcasting, Inc. records anonymous data such as traffic logs, number of visits or clicks on a given page, pages viewed or links to our site. We use IP addresses for gathering website statistics.

Semcasting, Inc. collects this anonymous data as part of managing, maintaining and reporting on use of our website. We may share this anonymous data with third parties for the limited purpose of reporting on use of our website, or to comply with applicable law. We do not rent, sell or share any anonymous data collected on this website with third parties for marketing purposes.

Opt-Out Policies

Our site provides users the opportunity to opt-out of receiving communications from us at the point where we request information about the visitor. Our email communication materials also gives users the option to remove their information from our database to not receive future communications by clicking the unsubscribe link. You can also send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Security

The Semcasting site has security measures in place to protect the loss, misuse, and alteration of the information under our control. We use industry standard methods and measures to protect our data, while being IAB and NAI compliant. In all of the current and future endeavors, Semcasting will continue to uphold our commitment to respecting users' privacy-it's one of our founding principles and guidelines. For any questions regarding this privacy policy or the Semcasting website, please contact: Semcasting, Inc. 300 Brickstone Square, Suite 701, Andover, MA 01810, This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Revisions to Privacy Policy

Semcasting, Inc. reserves the right, at any time, and without notice to add to, change, modify, or update this privacy policy by posting a revised policy on this website. Any revised privacy policy shall be effective immediately on posting.

  • Case Studies

  • FAQ

 

6Identifying Qualified Reverse Mortgage Candidates
A successful, local market reverse mortgage company wanted to expand its customer base to other regions.  On-Demand Targeting produced better lists for the company, allowing for an increase in response rate and an estimated $16 million increase in profits. Learn More

 

 

 

 

7Non-Profit Battles List Fatigue
A major, national non-profit organization was looking to locate new donors that it had not yet exhausted through previous mailings.  In the first four months of using On-Demand Targeting, the non-profit received over $150,000 from new acquisition donations. Learn More

 

 

8Cleaning Up with Direct Mail Targeting
A major residential cleaning service franchise was looking to improve its current broad-targeting and simple geography based mailing lists, while increase leads.  On-Demand Targeting mailing lists achieved a 105% increase in ROI. Learn More

 

 

 

9Targeting Retail Store Trade Areas
A multi-location furniture retailer was embarking on its first direct marketing campaign and needed to identify who was most likely to make a large furniture purchase at each of its four store locations.  On-Demand Targeting was able to select 600,000 names and deliver $7.2 million in sales. Learn More

 

 

10Targeting Online Educational Campaigns
A online university was looking for a better way to target potential students for many online class offerings.  On-Demand Targeting analysis was able to increase ROI for most university programs by at least 20%. Learn More

 

 

11Getting In Shape with Direct Mail Targeting
One of the largest fitness chains was looking for a more effective way to recruit prospective members for both new and existing facilities. The first month’s mailing using On-Demand Targeting lowered acquisition costs by 42%, and yielded 134% more members than the previous mailings. Learn More

 

 

12Targeting Retunes Direct Mail Campaign
A major metropolitan symphony orchestra wanted to reach out to prospects who were likely to purchase tickets to symphony events.  Targeted lists created by On-Demand Targeting showed an increased response rate of 115% over previous mail campaigns. Learn More

 

 


13ROI Drives Auto Warranty Campaigns
One of the leading auto warranty providers wanted to improve its targeted outreach and increase its direct mail ROI. Targeted mailing lists created by On-Demand Targeting increased ROI by 20%.  Learn More



How does Semcasting get their data and from where?

 

Semcasting’s data is derived from actual customer data in over 270 consumer categories.  Semcasting’s Data Universe is the most accurate and comprehensive multi-sourced consumer data solution available, with over 110 million households and 209 million individuals. Each household includes multi-channel contact information (postal, email, phone, online and social footprints) and over 500 demographic, affluence and behavioral variables.

 

What do I need to provide for Semcasting to use On-Demand Targeting?

 

Only two things are needed: a client file that has customers who have made a purchase of the product or service.  The file should be in tab-delimited format with the columns FIRST_NAME, LAST_NAME, ADDRESS, and ZIPCODE.   The geographic target for the mailing is also needed.

 

What will Semcasting provide after the On-Demand Targeting process is performed?

 

Semcasting will provide the following:
Profile Report - Summarizes the demographic data from the uploaded client list
Model Report - Provides a scored model that identifies the attributes that make someone more likely to respond to your direct marketing campaign
Targeted Lists/Counts - Contact information for the prospects found during the modeling and geo-targeting process

 

What is a model?

 

A model is the basis for predictive analytics and is created by analyzing hundreds of variables that can be attributed to the households in a responder file.  Those attributes are the used to find other households in the database that are most likely to respond to a given campaign.  The models are used to score every household in a prospect universe on a scale of 1-100, with 100 being those who are most likely to respond.

 

What is the prospect universe?

 

The prospect universe shows the potential number of prospect names that may be available for selection for a list once all the models and any selection criteria have been applied.

 

 

 

 

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