Identity Toolbox

The All-in-One Identity Resolution & Data Activation Platform

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lead generation

Lead Generation

Capture and convert high-value prospects.
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Website Visitor Id

Unmask anonymous site traffic and build audience segments.
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Data Enhancement

Enrich CRM/CDP data with 8,500+ attributes.
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Onboarding & Activation

Match and push data to 30+ media platforms.
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Campaign Measurement

Gain full transparency into ad impressions and audience engagement.

Semcasting Identity ToolBox

Unifying Digital & Offline Identity for Smarter Marketing

The Semcasting Identity ToolBox is a powerful Data Discovery Platform (DDP) that bridges the gap between digital and offline signals, creating a unified identity space for brands and publishers. With a single streamlined workflow, marketers can enhance first-party data, identify website visitors, onboard audiences, and measure campaign performance—all in one place.

Traditional point solutions for data onboarding, measurement, and visitor identification create inefficiencies, hidden costs, and integration headaches. Identity ToolBox removes these challenges by delivering a unified, cost-effective solution that automates and accelerates identity resolution for more effective marketing.

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See Identity ToolBox in Action

Unify your first-party data, audience activation, and measurement in one seamless platform. Watch the video to see how Identity ToolBox helps brands and publishers turn data into action—with real-time insights, powerful targeting, and full transparency.

Better match rates. Smarter targeting. Faster results.

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Why Identity ToolBox?

Solving the Three Biggest GTM Challenge

Data Access is Hard. Integration is Harder.

Many organizations rely on multiple vendors for demographics, visitor identification, onboarding, and measurement, leading to high costs and integration complexity. Even with unlimited budgets, resolving first-party data across platforms remains a challenge.

ToolBox Solution: Access a fully integrated identity database covering 265M individuals, 132M households, and 18M businesses—with 8,500+ data attributes including demographics, property ownership, work titles, shopping intent, and psychographics. All data is synced to 40+ identifiers for instant integration with CRM/CDP platforms, audience activation, and measurement..

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The Identity Resolution Challenge

Identity resolution today requires matching signals across websites, DSPs, SSPs, impression logs, media platforms, and tracking pixels. Standard onboarding platforms only resolve a fraction of these—leading to low match rates, costly fees, and integration delays.

ToolBox Solution:

  • 85%+ Match Rate – Match data to over 30+ media platforms with full transparency.
  • Universal Identity Graph – Resolves emails, IPs, device IDs, CTV signals, media platform IDs, and impression data.
  • Real-Time Onboarding – No batch delays or hidden costs. All onboarding fees are included in a flat-rate subscription.
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Measuring Marketing Impact

Without measurement, marketers waste ad spend on underperforming campaigns. But traditional data-driven measurement requires multiple vendors, increasing complexity and costs.

ToolBox Solution:

  • Impression-Level Reporting – See who in your audience was served, how often, and who remains unengaged.
  • Lead Conversion Tracking – Identify which impressions turn into high-value leads.
  • Built-In Performance Measurement – No extra vendor fees—data, activation, and measurement are included.
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No Hidden Fees. Just Powerful Identity Resolution.

Unlike traditional data onboarding and measurement platforms, ToolBox is a single subscription-based solution with:

  • No onboarding fees
  • No data usage fees
  • No hidden costs

Try Identity ToolBox – 45-Day Free Evaluation

Qualified organizations receive a risk-free 45-day trial, including:

  • Full platform access & training
  • Website tagging & privacy compliance setup
  • Hands-on support for data enhancement, segmentation, and activation

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Privacy & Compliance

Semcasting is committed to protecting consumer privacy. Identity ToolBox complies with:

  • CCPA, CPRA, NAI, DAA Standards
  •  HIPAA Compliance for Healthcare Use Cases
  • Data Security & Consumer Opt-In Protocols
Your data is secure. Your privacy is protected.
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Ready to take the Next Step?

To discover how Identity ToolBox can fuel your marketing efforts, complete this form. 

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