AudienceDesigner Toolbox
Discover the power of AudienceDesigner Toolbox (ADS Toolbox) with our latest video. Learn how brands can seamlessly design, activate, and measure highly targeted digital campaigns, all within a single platform. See how ADS Toolbox simplifies audience management, enhances data, and delivers precise measurement for your marketing strategy.
Lead Generation and Prospect Discovery
Automatically captures website traffic, landing page visitors, and ad creative interactions, turning them into named prospects through advanced tagging and identity resolution.
Provides a system for automated segmentation, categorizing site visitors based on behavior and intent, which can be further enhanced and activated into actionable leads.
CRM Data Enhancement
Enhances first-party CRM data by appending demographic, behavioral, and ownership data, which helps create a more robust customer and prospect database.
Access to over 8,000 data points, covering demographics, affluence, ownership, and interests for over 240 million consumers and 18 million businesses.
Cross-Platform Activation
Seamlessly activates digital audiences across Display, Social, CTV, and Linear TV platforms, allowing for targeted outreach.
Provides daily updates on audience segments and monitors who in the audience has been reached via a dashboard.
Eliminates onboarding costs and provides full transparency on match rates, helping to control the audience that brands serve.
Real-Time Insights and Measurement
Offers real-time attribution for who was reached in your campaigns, providing transparency on matched and unserved audience members.
Tracks performance metrics and offers the ability to export data, including venue traffic targeting, footfall data, and identity reporting on impression counts.
Cost Efficiency
Replaces multiple marketing solutions with an integrated workflow, reducing costs for lead generation, CRM data appends, and onboarding into a single, predictable subscription-based model.
Offers significant cost savings compared to traditional models, including same-day identification and automation of segmentation, real-time measurement and on demand data appends without the delays of legacy providers.
Self-Serve Platform
The ADS Toolbox is a self-serve platform designed for brands, allowing them to take control of their audience curation, data enhancement, and activation without relying on multiple third-party vendors in a privacy-friendly manner.
Privacy and Compliance
Full Privacy Compliance: ADS Toolbox ensures compliance with CCPA, CPRA, NAI, and DAA regulations, requiring opt-in consent and providing transparency in how data is collected and used.
Secure Data Handling: All customer data is securely processed with encryption and meets strict privacy standards, including HIPAA compliance for healthcare targeting.
Transparent Audience Activation: The platform offers full transparency, showing which audience members have been matched and activated, ensuring compliant and secure audience outreach.